Messe Düsseldorf reports impressive booking status
Accompanying programme reflects industry’s innovative force
The drupa trade fair - the no. 1 for printing technologies - will be setting key trends in the global printing industry from 20 to 30 April 2021.
With numerous exhibitors already signed up at this early date, drupa underlines its unique position as the most relevant and important platform for the global printing industry. Some 1,800 exhibitors from 50 countries are expected to appear at drupa 2021.
Europe is making a strong showing among the exhibiting nations, the top 5 being Germany, Japan, Italy, China and Great Britain. Businesses of all types are participating, from global industry players to ambitious small companies and promising start-ups. And there’s more to draw the attention of visitors even this far in advance, such as 30% new exhibitors representing the entire value chain, plus various cross-cutting technologies. For the current exhibitor directory, visit www.drupa.de.
drupa 2021 will again be occupying all the available halls at Düsseldorf Exhibition Centre. The profile of the event is clearly structured and encompasses the following product groups:
Sabine Geldermann, Director of drupa and Global Head of Print Technolo-gies at Messe Düsseldorf, is convinced that the trade fair will demonstrate the dynamism and innovative capabilities of the entire printing industry: “drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very apparent in recent years that the appeal of print products is growing as the technology steadily advances. Print is conquering new dimensions with haptic elements, innovative materials and finishing techniques that engage the senses in previously unknown ways for an entirely new experience. What is more, global trends such as the circular economy, artificial intelligence, the platform economy and connected consumers are forces that will have a growing influence on processes in the industry.”
The various megatrends will take the lead at drupa with special forums or “Hot Spots”: drupa cube, dna - drupa next age, touchpoint packaging, touchpoint 3D fab+print and touchpoint textile. They provide a unique setting for transferring knowledge and sharing experiences that reflects the competence and creativity of the industry. Beyond the special forums, innumerable exhibitors will also be showcasing new solutions in these segments at their stands.
drupa cube: educate - engage - entertain
drupa cube, the conference and event programme in Hall 6, focusses on the innovative power of print and its diverse applications in a variety of industries and areas of life. Events address technologies like printed electronics, creative multichannel applications and the use of digital printing in conventional segments, such as packaging and vertical markets. At the same time, the drupa cube’s interdisciplinary approach bridges the gap between creative agencies, brand owners and industry across numerous markets.
Speakers include not only exhibitors, but also leading decision-makers from other industries, who together will demonstrate how interdisciplinary thinking can lead to innovations. Bestselling author and global consultant Michael Gale will be giving critical insight into these issues in his capacity as thought leader and innovation partner. How can business processes be completely overhauled? How can outdated thinking patterns be overcome? How can an entire company be transformed? These and other issues are at the core of the unprecedented upheaval we currently are experiencing. Companies of every size, from small businesses to international corporations, have to develop clear and proactive visions for the future. The drupa cube responds to this need with diverse events, including keynote speakers, CEO roundtables, executive think tanks and brand stories.
dna – drupa next age
dna stands for “drupa next age”. This special show is dedicated to future topics in the industry and to encouraging a productive exchange of experiences between global players, start-ups and innovative SMEs. Based on the Start-Up Area in the former drupa innovation park (dip!) and embedded in a new space concept, it gives innovators from the start-up scene an opportunity to introduce new product ideas, services and strategies for relevant cross-cutting technologies, be it in the form of best practices or business case studies.
Packaging printing continues to be a sector with tremendous growth potential. At drupa, its market relevance is reflected in the special touchpoint packaging forum. In collaboration with the European Packaging Design Association (ep-da), touchpoint packaging serves as a stage for presenting the future world of packaging, especially packaging design. But what is the best way to show-case the future of packaging?
The concept centres on the question of how global megatrends that shape our society also influence tomorrow’s packaging solutions. Examples include new substrates, customer-specific solutions that reduce environmental impacts, networked packaging and more. To provide adequate answers to these questions, a steering committee of selected industry partners has been established for the first time in order to compile new findings from all points along the value chain. The members come from all segments of the packaging process: design represented by the EUROPEAN BRAND AND PACK-AGING DESIGN ASSOCIATION (epda); packaging production represented by AGFA, BOBST, ESKO, HEIDELBERG, HP INDIGO, KURZ and SIEG-WERK; and brand owners represented by DANONE and NESTLÉ.
International design students from the NABA Academy of Art and Design in Milan and other leading colleges will also contribute their unique angle on visionary packaging solutions. On the industry side, the panel of experts is rounded out by advanced partners: BST ELTROMAT, CLOUDLAB, DALIM, EFI, KODAK, KOENIG & BAUER, KONICA MINOLTA, SAUERESSIG, WERK II and MERCK.
As a highlight, visitors can look forward to a presentation of specially devel-oped prototypes incorporating innovative design and packaging solutions, which were developed in response to the needs and demands of future consumers and brand owners. These different perspectives combined make the touchpoint packaging forum a highlight of the packaging printing area at drupa.
touchpoint 3D fab+print
The tremendous potential of additive manufacturing as a futureoriented, cross-cutting technology will be another leading topic at drupa 2020. The touchpoint 3D fab+print forum expands on what exhibitors are showing, covers the industry’s entire range and includes presentations on state-of-the-art technologies as well as best practices. For the first time, the VDMA Additive Manufacturing Association will be responsible for content design and imple-mentation of the lecture programme.
“We want to introduce interested drupa visitors to additive technologies and their advantages for manufacturing machine components, spare parts or tooling, and give them realistic assessments of the current and future possibilities of additive processes,” says VDMA Project Manager Dr. Irene Hassinger, explaining the goal of the conference. The first few items on the agenda are already set: Prof. Gert Witt, head of the Production Engineering Department at the University of Duisburg Essen, and Dr. Stefan Kleszczynski, head of that university’s Rapid Technology Centre (RTC), will introduce attendees to additive technology and its future potential.
“One topic we are focussing on is the automation and networking of additive process chains,” says Hassinger. The objective is to show concrete examples, and the lectures therefore will illuminate individual processing steps along the value chain.
Main topics include applications in printing and paper technology, such as the additive manufacturing of high-performance components and spare parts for printing presses, and the options available to print shops for expanding their services to include 3D printing.
This new forum is dedicated to the potential of digital textile printing as a source of growth and momentum in new fields of business. touchpoint textile brings together companies in different industries, giving them a creative space for inter-industry collaboration, new projects and novel product and manufacturing ideas, which can be implemented in a micro factory.
The leading partner of the touchpoint textile forum is Europe’s largest textile research centre, the German Institutes for Textile and Fibre Research (DITF). DITF, together with partners from various industries, will be giving a live demonstration of a Digital Textile Micro Factory, including a fully networked supply chain from the customer to the finished product.
New services at drupa 2021
In addition to the special forums, investments have also been made in updating infrastructure and adding new services for customers: A new trade fair app, a matchmaking tool, a new online ordering system, updated since drupa 2016, that helps exhibitors better optimise their experience, and a new wayfinder for better navigation on fairgrounds. Both exhibitors and visitors can now plan a day at the trade fair more easily and efficiently so as to meet their personal goals for the event.
Düsseldorf becomes drupacity
The entire city of Düsseldorf will be transformed into drupacity from 20 to 30 April 2021, giving visitors a welcome change of scene after a long day at the trade fair with its varied entertainment options. The restaurants, hotels and shops have teamed up to offer an impressive hospitality concept that ensures a good balance between business and relaxation.
drupa 2021 will again occupy the entire Düsseldorf Exhibition Centre. It is open from Tuesday, 10 April to Friday, 30 April 2021, every day from 10 am to 6 pm, Saturdays and Sundays from 10 am to 5 pm. For up-to-date information on drupa 2020, the accompanying programme and special forums, visit www.drupa.de.
For news and current stories on the printing industry and relevant cross-cutting technologies, read the drupa blog at https://blog.drupa.com.